Get to know us
Colibrí Rojo Pharma is a design studio specialized in the pharmaceutical industry, focused on the development of pharmaceutical packaging, technical graphic design, and visual communication systems for regulated environments.
We work with pharmaceutical laboratories and healthcare companies that require clear, precise design solutions aligned with the requirements of the regulatory landscape.
We understand that pharmaceutical design is not just about aesthetics: it is about critical communication, safety, and regulatory compliance.
That is why we develop visual solutions that combine creativity, structure, and technical rigor.
Mission
To drive visual communication in the pharmaceutical industry through strategic design solutions that combine creativity, precision, and functionality, transforming complex information into clear, coherent experiences aligned with the highest quality standards.
We work to ensure that every pharmaceutical packaging project, visual identity, or technical communication adds value to brands, facilitates product understanding, and strengthens the trust of professionals, patients, and consumers.
Vision
At Colibrí Rojo Pharma, we believe that design has the power to make science more accessible and innovation more understandable.
Our mission is to create visual communication systems for the pharmaceutical industry that integrate strategy, technical rigor, and aesthetic excellence, helping brands communicate with clarity, differentiate themselves in a highly regulated market, and build trust at every touchpoint.
Bernarda Herrera
Founder & Specialist in Pharmaceutical Packaging Engineering and UX-UI
I provide a comprehensive vision of pharmaceutical packaging: design geared toward production, knowledge of regulated environments, and the ability to turn complex processes into clear, efficient, and scalable visual solutions. My goal is for packaging to be more than just another step in the process—it should be a competitive advantage for the company.
With over 17 years of experience specializing in the pharmaceutical industry, I act as a strategic partner for international laboratories, transforming and digitizing their packaging workflows and artwork management. I do not approach design from a purely aesthetic perspective; I lead product engineering, ensuring a zero-error environment, strict mitigation of regulatory risk, and rigorous compliance with GMP standards.
My specialization focuses on operational optimization and manufacturing efficiency. I have solid experience in the implementation and validation of complex keylines, the development of advanced materials, and the technical coordination of global multidisciplinary teams at leading laboratories such as Merck, Lacer, and Salvat. I natively integrate agile methodologies (Scrum/Agile) and advanced business management tools like SAP and document management systems (D2, Mango) to accelerate the Time-to-Market for generic and commercial medications.
Thanks to an avant-garde approach backed by an MBA in Business Digitization with AI and my specialization in UX-UI design, I implement emerging technologies to automate graphic processes, audit medical usability, and develop intelligent, intuitive, and highly effective visual communication systems that connect the production floor with the needs of patients and the market.
Our Clients
We collaborate with pharmaceutical laboratories, healthcare companies, medical device manufacturers, and organizations linked to the health sciences that seek to raise their visual communication standards through specialized design solutions.
